Athlete CPG Work (PLB Sports)

Limited-edition cereal boxes and packaged goods designed for cause-driven athletes.
Before PLB Sports sunset its operations, Michael collaborated on a number of exclusive CPG
projects featuring athletes and entertainers. These collectible cereal boxes and packaged goods
were not just novelty — they raised funds for youth charities, health initiatives, and community
programs. From concept design to visual storytelling, these pieces merged sports fandom with
cultural design to create purpose-led merchandise.